Corona, concorso social per promuovere la birra

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Birra Corona

Sono sempre di più le aziende che usano i social network per promuovere e rilanciare i propri prodotti. Pepsi ha usato Facebook per rilanciare il marchio Gatorade, ora anche Grupo Modelo, l’azienda messicana che produce la birra Corona ha deciso di usare il social network di Mark Zuckerberg per promuovere la Corona Light.

Grupo Modelo ha lanciato un concorso su Facebook aperto a tutti gli utenti, che permette di vincere la proiezione di una propria immagine a Times Square, nel centro di New York.

La prima cosa da fare è diventare fan della birra Corona Light e scaricare il software gratuito Times Square App. Adesso possiamo caricare una foto (minimo 500×500 pixel) e dare sfogo al nostro esibizionismo (nudi e gesti volgari non sono ammessi).

Le immagini più belle saranno proiettate in un pannello digitale a Times Square dall’8 novembre al 6 dicembre e saranno visibili da tutti coloro che passano per la celebre piazza di New York. Lo scopo del concorso è quello di dare una immagine dinamica e frizzante alla Corona Light, e quale metodo migliore di un concorso dedicato ai giovani sul social network più popolare del mondo?

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