I dubbi aziendali: blog o social network? (Parte 1)

di
Spread the love

 

 

Affrontiamo oggi una delle tematiche che continuamente mi viene posta sotto esame nelle aziende che vogliono addentrarsi nel mondo del Social Media Marketing, ovvero, quella che è legata al “classico” passaggio epocale. Ma partiamo per gradi. Nei tempi passati (ed anche in quelli più recenti), nel momento in cui ci si trova di fronte al passaggio all’utilizzo di una vecchia tecnologia, rispetto ad una nuova, tanti sono i dubbi che assalgono l’individuo.
L’esempio più classico è identificabile in molti fotografi, che abituati da tempo ad utilizzare le proprie reflex analogiche con la qualità della pellicola, sono andati in seria crisi di utilizzo nel momento in cui si sono presentate sul mercato le reflex digitali. Nessuno sapeva dare giusti consigli se non l’occhio esperto di un professionista che dedica all’hobby veramente il cuore. I produttori ovviamente sono portati a spingere i nuovi prodotti digitali per vendere, mentre i professionisti di vecchio stampo, sono reali fans delle reflex analogiche e di conseguenza si è creata una forte confusione. Stesso quesito, capita nel momento in cui, un’azienda decide di mettere su la propria social reputation.

 

 

Questa costruzione dell’identità sociale del brand, non è una novità, anche perché se è vero che dopo pochi anni dalla diffusione di Internet sono nati i blog, si può dire che la social reputation professionale singola ed aziendale ha cominciato a costruirsi proprio attraverso questi strumenti. Secondo quanto viene chiesto dai Manager non esperti, infatti, viene fuori il dubbio di cui parlavamo sopra, ovvero: per rilanciare (o semplicemente lanciare) la nostra social reputation, è meglio un blog aziendale, oppure è meglio puntare tutto sui social network?

 

 

A questa domanda non c’è una risposta netta, ma vale la pena fare alcune considerazioni che possono far capire quanto sia importante a volte non fare delle scelte nette, ma rimanere nel così detto “spazio grigio”, ovvero di non unificare i contenuti e seguire una sola strada. Vedremo nel prossimo post qualche dettaglio in più.

Related Posts:

295 commenti su “I dubbi aziendali: blog o social network? (Parte 1)”

  1. "The goat analogy seems flawed because the government doesn't get 20% of your goats, they get 20% of your profit from goats, which reduces your herd nowhere near as mudoH&quht;.ycra, you have misread part of the goat analogy. "Assuming the government comes and takes various numbers of the new goats (income) each year in goat taxes,"The tax rates apply to your profit (new goats) each year, not the whole herd..

    Rispondi

  8. I in addition to my buddies have been checking the best techniques located on your website and so unexpectedly I got a terrible suspicion I had not expressed respect to the website owner for those techniques. Those women ended up as a result very interested to read all of them and have now absolutely been taking pleasure in those things. Appreciate your truly being considerably kind and then for picking some really good subjects millions of individuals are really desperate to be aware of. Our own sincere regret for not saying thanks to you earlier.

    Rispondi

  9. I have not checked in here for a while because I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

    Rispondi

  10. Good post. I be taught one thing more challenging on completely different blogs everyday. It should all the time be stimulating to read content from other writers and observe a bit of something from their store. I’d choose to make use of some with the content on my blog whether you don’t mind. Natually I’ll offer you a link in your internet blog. Thanks for sharing.

    Rispondi

  11. This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen

    Rispondi

  13. Thanks for another excellent article. Where else could anybody get that kind of information in such a perfect way of writing? I’ve a presentation next week, and I am on the look for such info.

    Rispondi

  15. Hey there would you mind stating which blog platform you’re using? I’m planning to start my own blog in the near future but I’m having a tough time selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something unique. P.S Apologies for being off-topic but I had to ask!

    Rispondi

  17. Java Burn is the world’s first and only 100 safe and proprietary formula designed to boost the speed and efficiency of your metabolism by mixing with the natural ingredients in coffee.

    Rispondi

  18. Wow that was unusual. I just wrote an really long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say excellent blog!

    Rispondi

  19. I have been surfing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all web owners and bloggers made good content as you did, the web will be a lot more useful than ever before.

    Rispondi

  20. I don’t even know the way I finished up right here, but I believed this publish used to be good. I don’t realize who you’re however definitely you are going to a famous blogger in the event you aren’t already 😉 Cheers!

    Rispondi

  24. What i do not understood is actually how you are not really much more well-liked than you may be right now. You are so intelligent. You realize therefore significantly relating to this subject, made me personally consider it from so many varied angles. Its like men and women aren’t fascinated unless it is one thing to do with Lady gaga! Your own stuffs outstanding. Always maintain it up!

    Rispondi

  26. You actually make it appear so easy with your presentation but I to find this matter to be really something which I believe I’d never understand. It seems too complex and very extensive for me. I am looking forward for your subsequent put up, I¦ll try to get the hang of it!

    Rispondi

  28. I was more than happy to seek out this web-site.I needed to thanks on your time for this excellent read!! I positively enjoying every little little bit of it and I have you bookmarked to check out new stuff you weblog post.

    Rispondi

  31. Hi, Neat post. There’s an issue along with your web site in internet explorer, would test thisK IE still is the marketplace chief and a good component of other people will miss your magnificent writing due to this problem.

    Rispondi

  34. Thank you for another informative blog. Where else could I get that type of info written in such a perfect way? I’ve a project that I am just now working on, and I have been on the look out for such info.

    Rispondi

  35. Excellent blog! Do you have any tips and hints for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any ideas? Kudos!

    Rispondi

  38. hey there and thanks on your info – I have definitely picked up something new from proper here. I did then again experience several technical issues the use of this web site, since I experienced to reload the website lots of instances previous to I could get it to load correctly. I have been puzzling over if your web host is OK? Now not that I am complaining, however slow loading circumstances instances will very frequently affect your placement in google and can injury your high-quality rating if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m adding this RSS to my email and could look out for a lot extra of your respective fascinating content. Make sure you update this again very soon..

    Rispondi

  42. I’ve been exploring for a bit for any high-quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this web site. Reading this information So i am happy to convey that I’ve a very good uncanny feeling I discovered exactly what I needed. I most certainly will make sure to do not forget this web site and give it a look regularly.

    Rispondi

  43. The subsequent time I learn a blog, I hope that it doesnt disappoint me as a lot as this one. I mean, I do know it was my choice to learn, but I really thought youd have something fascinating to say. All I hear is a bunch of whining about something that you might fix in the event you werent too busy on the lookout for attention.

    Rispondi

  47. of course like your website however you need to test the spelling on quite a few of your posts. Several of them are rife with spelling issues and I in finding it very bothersome to inform the reality on the other hand I¦ll definitely come back again.

    Rispondi

  49. Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and precise effort to make an excellent article… however what can I say… I procrastinate alot and in no way seem to get something done.

    Rispondi

  50. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is valuable and everything. But think of if you added some great pictures or videos to give your posts more, “pop”! Your content is excellent but with pics and video clips, this site could definitely be one of the best in its field. Great blog!

    Rispondi

Lascia un commento