Blog e Social Networks battono l’email: cambia il metodo di comunicazione

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Si, proprio così! Ad affermarlo è Nielsen Online: Le community sono maggiormente utilizzate a dispetto dell’email. La nuova forma di comunicazione si basa prevalentemente su blog e social network. L’email rappresenta solamente la quarta categoria d’interazione e di comunicazione. Lo dicono i dati stessi.

Facebook – the world’s most popular social network – is visited monthly by three in every 10 people online across the nine markets in which Nielsen tracks social networking use. Facebook has its greatest reach in the UK market (47%). Orkut in Brazil has the largest domestic online reach (70%) of any social network in these markets.

Cosa significa? che almeno 3 internauti su 10 accedono a Facebook o perlomeno lo visitano. In inghilterra quasi il 50% delle persone lo utilizzano. Anche Orkut è da prendere in considerazione con il suo 70% solo in brasile.

Il tacito Brasile sbalordisce tutti:

Among the markets Nielsen measured, penetration of visits to social networks and blogs was highest in Brazil, where 80% of the online audience visits such sites. The share of overall Internet time for which social networks and blogs account is also highest in Brazil, where nearly one in four (23%) of minutes spent online is spent on these sites. Following Brazil was the UK, where over one in six minutes (17%) is spent on these sites.

Ve ne rendete conto? L’80% delle visite su internet è completamente dedicata al social network. Addirittura il 23% dei minuti spesi online sono dedicati alle community, più della Gran Bretagna con il suo modesto 17%.

Nielsen attesta ancora:

Mobile is playing an increasingly important role in social networking. Nielsen found UK mobile Web users have the greatest propensity to visit a social network through their handset, with 23% (2 million people) doing so, compared to 19% in the US (10.6 million people). These numbers are a big increase over last year – 249% in the UK and 156% in the US.

La sfera cellulare sta ora svolgendo un particolare ruolo negli accessi ai social network. Stando ai dati rilasciati un quarto degli utenti utilizza il proprio smartphone per collegarsi. Come sarà l’uomo del futuro? Domanda errata! Meglio chiedersi dove sarà l’uomo del futuro? Tutti sui social networks.

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